Privacy Policy

1. Introduction

Posh Shoes Accessories (“Posh,” “we,” “us,” or “our”) is a proprietorship owned by C Ehtisham Ul Haq and based in Ambur, Tamil Nadu, India. We respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy describes how we collect, use, process, store, and share information when customers interact with Posh, including through our website at https://www.poshshoesaccessories.com, in-store interactions, and customer messaging through WhatsApp and the WhatsApp Business Platform.

Posh Messaging Automation is an internal customer messaging solution we are developing and using primarily so Posh Shoes Accessories can communicate with its own customers. It is not offered as a WhatsApp software product for third-party businesses.

2. Information We Collect

Depending on how you interact with us, we may process the following categories of information:

• Name
• Phone number
• WhatsApp profile information made available through the platform
• Messages and replies you send to Posh
• Customer inquiries
• Product interests and communication preferences
• Order or customer-service information you voluntarily provide
• Message metadata
• Message delivery statuses (such as sent, delivered, read, or failed)
• Opt-in and opt-out preferences
• Technical information reasonably necessary to operate and secure the messaging integration and website

We process information that is relevant to serving customers, responding to inquiries, and operating our communications. We do not intentionally collect information that is not reasonably needed for those purposes.

3. WhatsApp Business Platform

Posh Shoes Accessories uses the WhatsApp Business Platform provided by Meta to communicate with customers. When you communicate with Posh through WhatsApp, certain information is processed through WhatsApp and Meta infrastructure in accordance with WhatsApp’s and Meta’s applicable terms and privacy policies.

Our WhatsApp integration (including Posh Messaging Automation) may be used to:

• Send customer-requested communications
• Respond to customer messages
• Provide customer support
• Send product and service information
• Send order or service-related notifications where applicable
• Manage customer conversations
• Process message delivery and status information
• Send permitted marketing communications where you have provided the required consent or where otherwise permitted by applicable law and WhatsApp policies
• Respect opt-out requests

Depending on how Meta authentication and WhatsApp Business APIs are configured, the related Meta app may request permissions such as whatsapp_business_messaging, whatsapp_business_management, and public_profile (where applicable to Meta authentication). These permissions support customer messaging, conversation management, and related account operations for Posh’s own customer communications.

References to WhatsApp or Meta in this policy describe platforms we use to communicate with customers. They do not mean that WhatsApp or Meta endorses Posh Shoes Accessories, and they do not mean that Posh is a Meta Business Partner, Solution Partner, Business Solution Provider (BSP), or a company selling WhatsApp software to other businesses.

4. How We Use Information

We use information for legitimate business purposes, including to:

• Respond to inquiries
• Provide customer service
• Manage customer conversations
• Provide requested product information
• Process customer requests
• Send transactional or service communications where applicable
• Send marketing communications when permitted
• Maintain communication preferences
• Improve customer communication
• Maintain security and help prevent misuse
• Comply with legal and regulatory obligations

5. WhatsApp Marketing Communications and Consent

Posh intends to send WhatsApp marketing communications only in accordance with applicable consent requirements and WhatsApp Business Messaging policies.

You can opt out of marketing communications at any time by replying with a clear request such as “STOP”, “UNSUBSCRIBE”, or otherwise asking Posh to stop marketing messages. Opt-out requests will be respected and recorded.

Opting out of marketing messages does not necessarily prevent essential transactional, service-related, or otherwise permitted communications where those communications are allowed under applicable law and WhatsApp policies.

6. How We Share Information

Posh does not sell customers’ personal information.

We may share information only where reasonably necessary with:

• Meta Platforms / WhatsApp, for the operation of WhatsApp messaging
• Hosting, infrastructure, technology, or service providers used to operate our website or messaging systems
• Authorities where legally required

Service providers should process information only for legitimate business purposes related to the services they provide to us and, where applicable, subject to appropriate contractual and security obligations.

7. Data Retention

We retain personal information only for as long as reasonably necessary for customer communication, business operations, legal obligations, dispute resolution, security, and other legitimate purposes.

When information is no longer reasonably required, we may delete or anonymize it, subject to legal obligations and legitimate business requirements.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to help protect personal information against unauthorized access, loss, misuse, or disclosure.

No method of transmission or storage is completely risk-free. While we take reasonable steps to protect information, we cannot guarantee absolute security.

9. Customer Rights and Choices

Subject to applicable law, you may contact us to:

• Request access to personal information
• Request correction
• Request deletion
• Withdraw consent where applicable
• Opt out of marketing communications
• Ask questions about how your information is handled

Contact us at poshshoesaccessories2016@gmail.com.

10. Data Deletion Requests

You may request deletion of personal information associated with your interactions with Posh by emailing poshshoesaccessories2016@gmail.com.

Suggested email subject: Data Deletion Request

Please include enough information for us to identify the relevant account or conversation, such as your WhatsApp phone number. Do not send passwords, OTPs, or other unnecessary sensitive information.

We may need to verify your identity before processing a deletion request. Some information may need to be retained where required by law or for legitimate purposes such as fraud prevention, security, dispute resolution, or compliance.

11. Third-Party Services

Our website and messaging services may rely on third-party platforms, including WhatsApp and Meta. Those services have their own privacy practices and policies. This Privacy Policy does not replace those third-party policies, and we encourage you to review them.

12. Children’s Privacy

Our services are not intentionally designed to collect personal information from children without appropriate authorization where required by applicable law. If you believe a child has provided personal information to us in a manner that is not permitted, please contact us so we can review and take appropriate action.

13. International Data Processing

Technology providers we use (including WhatsApp / Meta and hosting or infrastructure providers) may process information in jurisdictions outside your location. Where required by applicable law, we take appropriate measures in connection with such processing.

14. Changes to This Privacy Policy

We may update this Privacy Policy as our services, legal requirements, or business practices change. When we update it, we will revise the “Last Updated” date at the top of this page. We encourage you to review this page periodically.

Last Updated: September 2026

15. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, contact: